Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. The ingredients in pan masala vary widely, depending on personal taste and region. Fennel seeds are often key ingredients, since they tend to leave the mouth with a fresh feeling, and it is also possible to find cinnamon, cardamom, lime, menthol, areca nuts, betel nuts, and various other ingredients.
The overall tobacco market is expected to grow at a CAGR of ~% from FY’ 2013-2018 and will reach USD 35 billion by 2018. The tobacco market in India is expected to grow at a CAGR of 6.3% over FY 2016 to FY 2020. Smoke less tobacco market India accounted proportion of 71% in the year 2017 and the trend is expected to continue throughout the forecast period of 2017-2023. Which facilitates the development of new technologies and ensure a high quality product.
Few Indian major players are as under
· A T C Ltd.
· Alliance One Inds. India Pvt. Ltd.
· Ashok & Company Pan Bahar Ltd.
· B S Patel Bidi Pvt. Ltd.
· Baba Global Ltd.
· Baghban Packers Pvt. Ltd.
· Bharath Beedi Works Pvt. Ltd.